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McDonald's edging out KFC, Pizza Hut in China revival battle

Chinese consumers still sensitive about chicken products after 2012 food scandals

Published Fri, Feb 5, 2016 · 09:50 PM
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Shanghai

YUM Brands Inc, the home of KFC and Pizza Hut, is falling behind rival McDonald's Corp as the pair battle to revive flagging sales in China - a headache for Yum as it looks to spin off operations in its biggest market.

A Reuters analysis of same-store sales data suggests McDonald's is recovering faster in China than larger rival Yum, as both seek to bounce back from a slew of food safety scandals dating back to 2012.

McDonald's said last week fourth-quarter same-store sales in China rose 4 per cent, a second straight quarter of growth. On Wednesday, Yum said its same-store sales, reflecting underlying growth, also returned to growth in the second half …

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