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McDonald's edging out KFC, Pizza Hut in China revival battle

Chinese consumers still sensitive about chicken products after 2012 food scandals

Published Fri, Feb 5, 2016 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Shanghai

    YUM Brands Inc, the home of KFC and Pizza Hut, is falling behind rival McDonald's Corp as the pair battle to revive flagging sales in China - a headache for Yum as it looks to spin off operations in its biggest market.

    A Reuters analysis of same-store sales data suggests McDonald's is recovering faster in China than larger rival Yum, as both seek to bounce back from a slew of food safety scandals dating back to 2012.

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