You are here

McDonald's in big drive for better tasting food to win back customers

Tuesday, May 23, 2017 - 05:50

BT_20170523_SYMDO23_2898537.jpg
Balloons outside a McDonald's outlet in New York. The new costs to upgrade would be on top of the chain's ongoing "Experience of the Future" modernisation programme, which can run as high as US$700,000 per restaurant.

Chicago

MCDONALD'S Corp is making a new push to get franchisees to upgrade their kitchen equipment, aiming to win back customers with improved fried chicken and higher-end desserts. But it won't be cheap.

The company's independent operators, who own about 92 per cent of the more

sentifi.com

Market voices on:

Nespresso
Pair your daily business read with the perfect cup of espresso.

Subscribe to The Business Times today to receive your very own Nespresso Inissia coffee machine worth $188.

Find out more at btsub.sg/btdeal

Powered by GET.comGetCom