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McDonald's Japan tries to save its bacon with chocolate fries

New mix-and-match menus with local produce part of attempt to win back dwindling market share

Published Wed, Feb 17, 2016 · 09:50 PM

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Tokyo

    CUSTOMERS such as Shigeaki Yamaguchi may be the last hope for McDonald's Japan as it battles slumping sales in the wake of an embarrassing string of food scandals.

    At a location in Tokyo's busy Shinjuku district, Mr Yamaguchi munched on the chain's newest culinary offering - french fries drizzled in brown and white chocolate syrup.

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