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McDonald's, late to mobile ordering, seeks to avoid pitfalls

Firm sees app as a way to win back customers after four years of traffic declines

Chicago

MCDONALD'S Corp has begun testing its long-awaited US mobile ordering app, with the goal of avoiding the kinds of service hiccups that have haunted digital debuts by companies such as Starbucks Corp.

Digital ordering has been challenging for many restaurant chains and their

sentifi.com

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