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McDonald's survey of franchisees serves up downbeat picture

Published Fri, Feb 19, 2016 · 09:50 PM
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Chicago

McDONALD'S Corp franchisees have remained pessimistic about the company's turnaround efforts during the much-hyped rollout of their all-day breakfast, according to an internal survey.

Only about 14 per cent of McDonald's domestic franchisees think the chain's comeback plan is working, the survey of owner-operators obtained by Bloomberg News found out.

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