McDonald's USA in tech push plans self-serve kiosks, mobile ordering
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New York
MCDONALD'S - aiming to become more modern and nimble - is updating US restaurants with self-service kiosk ordering, mobile payments, "smart" menu boards, custom sandwiches and table service, executives say.
The 61-year-old fast-food company has been overhauling its food with simpler ingredients and selling breakfast items 24 hours a day, but it is playing catch-up in the technology realm to early adopters such as Domino's Pizza, Starbucks Corp, and Panera Bread.
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