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Medical privacy in US under "matchback" attack

Pharmacy records are being linked with online accounts to target ads at people based on their health conditions
Thursday, December 11, 2014 - 05:50
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Ever since the days of castor oil laxatives and mercury syphilis tablets, pharmacists and patients have had a tacit understanding: whatever you buy, the information is confidential.

Washington

EVER since the days of castor oil laxatives and mercury syphilis tablets, pharmacists and patients have had a tacit understanding: whatever you buy, the information is confidential.

No longer. Drugmakers and Internet firms are quietly joining forces to link US pharmacy