Michael Kors wants you to feel like you met Michael Kors

New York

MICHAEL Kors Holdings Ltd's turnaround plan hinges on making its customers feel like they're being personally dressed by its namesake designer - even if they aren't.

The company is revamping stores and training sales associates to deliver personalised style ideas that are handed down from Kors.

Example: how to match a black-sequined-and-cheetah-print dress to a pair of calf leather sandals and a pouch for a cocktail party.

The goal is to win back customers with experiences - the current Holy Grail of brick-and-mortar chains.

With Amazon.com Inc and other e-commerce players encroaching on apparel, retail brands are scrambling to offer something that you can't get with a mouse click.

"When each customer leaves, we want them to feel like they were styled by Michael himself," chief executive officer John Idol said in an inte…