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Michael Kors wants you to feel like you met Michael Kors

Firm is revamping stores and training sales associates to deliver personalised style ideas from namesake designer

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Above: Designer Michael Kors and singer Sara Bareilles acknowledging guests during the Michael Kors Spring/Summer 2018 collection at New York Fashion Week in the Manhattan borough of New York City on Sept 13.

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Above: Model Kendall Jenner presenting creations from the Michael Kors Spring/Summer 2018 collection.

New York

MICHAEL Kors Holdings Ltd's turnaround plan hinges on making its customers feel like they're being personally dressed by its namesake designer - even if they aren't.

The company is revamping stores and training sales associates to deliver personalised style ideas that are

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