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Milan applause boosts Prada's revival hopes

The fashion house has vowed that 2017 will be a year of e-commerce-led revival

Published Fri, Sep 23, 2016 · 09:50 PM
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Milan

PRADA'S hopes of turning its flagging fortunes around were bolstered on Thursday when designer Miuccia Prada's latest womenswear collection was given a warm reception at Milan fashion week.

The spring-summer 2017 catwalk show was hosted against the backdrop of a multi-screen film installation on which the designer collaborated with American writer/director David Russell.

The silent dreamscape of what Prada called a "cinema poem" set a somewhat sombre tone - but the collection ended to the upbeat sound of loud and sustained applause from the audience of buyers, bloggers and assorted others. That would have been music to the ears of executives at a comp…

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