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Movies make the US$20b toy industry go round

This year there are about 25 movies with toy tie-ins, an unprecedented number for the industry

Published Sun, Mar 5, 2017 · 09:50 PM

Washington

THREE giant yellow minions were bobbing to and fro at the New York Toy Fair last week, posing for photos with kids in a showy promotion tied to the next iteration of Despicable Me. Minion dolls and plush toys sat on display next to singing minions and mystery minion packs. Children cheerily bashed remote-controlled minions into one another on the floor.

It's the biggest line of Despicable Me toys yet, hitting store…

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