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Movies make the US$20b toy industry go round

This year there are about 25 movies with toy tie-ins, an unprecedented number for the industry

Mattel's toys depicting Disney car characters at the 114th North American International Toy Fair in New York City last month.


THREE giant yellow minions were bobbing to and fro at the New York Toy Fair last week, posing for photos with kids in a showy promotion tied to the next iteration of Despicable Me. Minion dolls and plush toys sat on display next to singing minions and mystery minion packs.

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