Nestle to launch ruby chocolate KitKat in Asia

[ZURICH] Nestle will launch a ruby chocolate version of its Kitkat brand in Japan and South Korea this month, becoming the first consumer brand to market the new variety developed by Barry Callebaut, a supplier of high-quality chocolate and cocoa products.

"'KITKAT Chocolatory Sublime Ruby' will be available from Friday, Jan 19, in time for Valentine's Day," Barry Callebaut said in a statement, adding the product would also be available online.

Barry Callebaut unveiled the ruby variety in September, creating a fourth kind of chocolate in addition to dark, milk and white.

It said ruby chocolate used in Kitkat "has a fresh berry-fruity taste and characteristic colour". Ruby chocolate is made from the ruby cocoa bean. No berries, berry flavour or colour are added.

REUTERS