Nestle to launch ruby chocolate KitKat in Asia

Zurich

NESTLE will launch a ruby chocolate version of its Kitkat brand in Japan and South Korea this month, becoming the first consumer brand to market the new variety developed by Barry Callebaut, a supplier of high-quality chocolate and cocoa products.

"'KITKAT Chocolatory Sublime Ruby' will be available from Friday, Jan 19, in time for Valentine's Day," Barry Callebaut said in a statement, adding the product would also be available online.