Netflix's subscriber numbers fall short of its own forecasts
Higher prices for some older customers have spurred increase in cancellations
Los Angeles
NETFLIX Inc added 1.68 million subscribers in the second quarter of 2016, falling short of its own forecasts as higher prices for some older customers spurred an increase in cancellations.
The company added 1.52 million new customers overseas, compared with an April projection of two million, the company said Monday in a statement posted on its website. Netflix also added 160,000 in the US, bringing the company total to 83.2 million. The company had predicted about 500,000 new domestic customers.
While Netflix saw gains in sales and profit, investors focus on user growth, especially from fast-growing international markets. Chief executive officer Reed Hastings has raised prices by US$1-2 a month for new customers, and slowly imposed those on existing customers to avoid upsetting too many at once. Netflix said that it experienced h…
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