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New Balance to challenge Nike with its biggest advertising campaign ever

Published Wed, Jul 1, 2015 · 09:50 PM

New York

NEW Balance is planning an advertising blitz that is twice as big as any in its 109-year history, taking aim directly at Nike Inc.

On Wednesday, the sneaker company will begin its first global campaign, including television spots throughout the US and other large markets - an attempt to become a truly international, multisport athletic brand like i…

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Nike

Fashion

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Companies & Markets

New Balance to challenge Nike with its biggest advertising campaign ever

KEYWORDS IN THIS ARTICLE

Consumer & Healthcare

Sony deal for Paramount would draw added regulatory scrutiny

Lululemon to shutter Washington distribution center, lay off 128 employees

Gazelle Ventures makes cash offer for No Signboard shares at S$0.0021 apiece

P&G raises annual core profit forecast on resilient demand, price hikes

Cordlife calls for trading halt after shares sink to all-time low, pending announcement

Marina Bay Sands Q1 profit surges 51.5% to US$597 million on tourism boom

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