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Nike, Adidas, Puma squeeze out rivals at Euro 2016

Adidas is kitting out nine of the 24 teams at Euro 2016, Nike's share is six and Puma's behind five teams

Published Thu, Jun 9, 2016 · 09:50 PM
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Paris

SPORTS equipment giants Adidas, Nike and Puma are pushing rivals out of the market at European Championship finals, more than doubling their share of the teams they supply over the past 20 years, according to a study released on Thursday.

"The biggest brands in the sector are getting bigger," the Repucom sports marketing company said.

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