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THE BROAD VIEW

Nike's bid to challenge old-school Adidas Cool gets winded

Its reboot of the Cortez with a big campaign isn't shifting as many sneakers as hoped for, and the sales are falling. Adidas, however, is garnering more buzz

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The Nike Cortez Nylon, launched 50 years ago, was relaunched this year, but sales have been underwhelming.

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Adidas is on the ascendant on the back of two sneakers designed in the 1960s - the Superstar and the Stan Smith (shown here).

IN 1967, the company that would become the world-famous shoe brand Nike needed an identity for its new, state-of-the-art running shoe.

Co-founders Phil Knight and Bill Bowerman settled on "Aztec", but, as Mr Knight's autobiography tells it, industry giant Adidas had a track spike called "

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