Nintendo seen moving to one device, ending two-punch tactic
Prospect of company relying on a single product line triggers concern that revenue will take a hit in the near term
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
Tokyo
FOR more than two decades, Nintendo Co's twin product lines were the envy of its rivals: a home console and a handheld gaming device. But signs are emerging its new hybrid Switch may upend all of that.
Starting with 1989's Game Boy, the Kyoto-based company has effectively doubled its market audience by getting gamers to buy one device for home and another for outside. That also allowed Nintendo to market consoles such as the Wii as the higher-end product, with game titles costing more and averaging nine per household, versus five for handheld systems.
Share with us your feedback on BT's products and services
TRENDING NOW
Vietnam acts fast to shield firms, households from fuel price surge
Beijing’s calculated silence on the Iran war
S-E Asia tourism takes hit from Middle East crisis, but intra-regional travel could spell hope
China pips the US if Asean is forced to choose, but analysts warn against reading it like a sports result
