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No reprieve for US orange juice rout

While orange juice accounted for about 60% of US fruit juice sales in the past decade, the market shrank 21% over that period.

New York

ORANGE juice remains the most popular fruit beverage in the US. The problem is, many Americans just don't drink it anymore.

Annual consumption for a juice that became a US breakfast staple after World War II is now the lowest in at least 18 years. While smaller orange