The Business Times
SUBSCRIBERS

Odd-shaped melons herald Japan summer

Published Fri, Jul 3, 2015 · 09:50 PM
Share this article.

Tokyo

JAPANESE consumers are used to paying through the nose for fruit, and now the summer's here there's another way for them to empty their wallets: cube and heart-shaped watermelons.

But this pricey produce is not intended to tempt your taste buds - it's more ornament than the perfect picnic food.

Over at the Shibuya Nishimura luxury fruit shop in downtown Tokyo, a cube-shaped watermelon, about the size of a baby's head, sells for 12,960 yen (S$142)…

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Consumer & Healthcare

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here