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Old German media empire reboots for the digital age

Mr Doepfner used the corporate equivalent of electroshock therapy to accelerate the transformation of his company's hierarchical and risk-averse culture.


WHEN Mathias Doepfner, chief executive officer of Axel Springer, and a handful of his top managers first set their sights on the United States three years ago, it was with notebooks in hand, rather than chequebooks.

A decade after taking the helm in 2002, Mr Doepfner had