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Old Navy is now biggest driver of growth in Gap Inc brands

Last year, it took in almost US$6 billion in sales in the US and made up 40 per cent of the company's global revenue
Tuesday, May 19, 2015 - 05:50
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Shoppers were drawn by Old Navy's promise to combine Gap's style and quality with low prices and a big selection.

New York

FOR years, Stefan Larsson was Gap's worst nightmare, as he led H&M's dizzying expansion in the United States with a combination of designer chic and rock-bottom prices.

Three years ago, Gap Inc hired him, and gave him its most challenging brand, Old Navy.

Since