Pepsi moves into restaurant business to serve up some buzz
Its new Kola House in New York aims to offer visitors 'a premium experience'
New York
BEHIND black doors, what used to be a trendy restaurant in New York has been stripped to its concrete bones. Wires and cables snake along the floor. Ceiling lights twinkle in the gloom.
There is no sign of the brand behind the renovation: Pepsi.
Known for its beverages, Pepsi is now moving into the restaurant business. The 5,000-square-foot space (in what Pepsi insists is the ultrahip meatpacking district) will become Kola House, a restaurant-bar-event space that the company hopes will be both social hub and testing ground for new products.
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