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P&G looks to gain market share in Asia-Pacific

It leverages digital platforms and TV to raise awareness of its brands and woos new customers with samples

Nisha Ramchandani

Nisha Ramchandani

Published Sun, May 29, 2016 · 09:50 PM
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Singapore

CONSUMER goods giant Procter & Gamble (P&G), eyeing the fast-growing markets across the Asia-Pacific, wants to put its brands into more homes in the region.

The company's president for the Asia-Pacific Magesvaran Suranjan said the region is viewed as a growth engine for the overall group:

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