Pin and shop on Pinterest with 'buyable pins'
Users interested to buy items they see posted on Pinterest will be directed to outside websites
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San Francisco
PINTEREST has said that it is diving into e-commerce with "pins" that let people buy items that they like at the popular online bulletin board.
"Pinterest is already designed to work like a catalogue, so we wanted to find a way to weave buyable pins into the pages people already know," co-founder and chief executive Ben Silbermann said during an event at the company's headquarters in San Francisco.
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