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Pitch for TAG Heuer's smartwatch hails Swiss-US link and 'eternity'

Buyers of the US$1,500 TAG Heuer Connected can, two years later, pay another US$1,500 and trade it in for a mechanical TAG Carrera, and so escape the risk of their watch being obsolete. TAG calls this 'eternity in a box'.

New York

IT wasn't quite the frenzy of the Balmain x H&M event last week, but by noon on Monday, lines were snaking outside the TAG Heuer store in Fifth Avenue, and stretched at least partway down the block, as watch aficionados waited to check out what has been thought of as the