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Pizza Hut tries adventurous menu offerings

Biggest campaign in firm's 56-year history is promoting changes in just about every aspect of its identity

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Although Pizza Hut is by far the largest American pizza seller, it has suffered eight quarters in a row of comparable sales declines.

New York

MUCH is at stake as Pizza Hut began on Wednesday what executives are calling the biggest campaign in its 56-year history, promoting changes in just about every aspect of its identity: products, packaging, logos, colour palettes, uniforms and websites.

The goal of the

sentifi.com

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