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Podcasts surge but is Apple listening?

Digital audio shows have soared in popularity but there's little money in it for Apple, the format's creator, leaving many in the community feeling neglected

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Brittany Luce (left), host of Sampler, a podcast about podcasts, interviewing guests in New York. Apple does not allow shows to charge people to download episodes, nor does it support paid subscriptions.

New York

STEVE Jobs put his talent as a master salesman to the test when in 2005 he introduced new Apple software for downloading digital audio shows. The format was so incipient that he struggled to describe it.

"It's sort of like TiVo, for radio, for your iPod," he said. "It's