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Polaroid Swinger: changing the market in an instant

This year marks the golden jubilee of the world's first low-priced, mass-market "instant" camera

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Polaroid sold more than one million Land Cameras within eight years after the company introduced its first camera way back in 1948.

New York

FIFTY years ago this month, Polaroid introduced the first low-priced, mass-market "instant" camera, the Swinger. "It's almost alive!" went the catchy jingle in the TV spot starring the then-unknown Ali MacGraw. "It's only nineteen dollars and ninety-five."

The Swinger is

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