Pork demand hits ceiling as Chinese eat healthy

Beijing

CHINA'S frozen dumpling makers are finding that there is a quick route to winning new sales - increase the vegetable content, and cut down on the meat.

This departure from traditional pork-rich dumplings is a hit with busy, young urbanites, trying to reduce the fat in diets often heavy on fast food.

"They like to try to eat more healthy products once a week or fortnight. It's a big trend for mainland China consumers, especially those aged 20 to 35," said Ellis Wang, Shanghai-based marketing manager at US food giant General Mills, which owns top dumpling brand Wanchai Ferry.

For pig farmers in China and abroad, it is a difficul…