Retailers have a new secret weapon: the private label
Such offerings clearly are not just plays to win on price but bona fide efforts to build a beloved consumer brand
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
Washington
RETAILERS have been trying all sorts of flashy moves to razzle-dazzle shoppers into spending money: Serve them champagne! Wow them with same-day delivery! Let them retrieve online orders from a newfangled contraption called the Pickup Tower!
But lately, something less grabby is taking centre stage in their efforts: the private-label brand.
Share with us your feedback on BT's products and services
TRENDING NOW
Shelving S$5 billion office redevelopment plan proved ‘wise’ as geopolitical risks mount: OCBC chairman
China pips the US if Asean is forced to choose, but analysts warn against reading it like a sports result
Beijing’s calculated silence on the Iran war
Middle East-linked energy supply shocks put Asean Power Grid back in focus
