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Rolex offshoot Tudor wakes up to challenge mid-priced rivals

ATTRACTIVE: Priced at about US$2,000 to US$5,000, Tudor targets buyers who may not purchase a Rolex, which starts at US$4,800.


ROLEX'S younger sibling is coming of age. Tudor, a sportier brand that Rolex founder Hans Wilsdorf trademarked in 1926, plans to enter Japan after returning to the UK and the US in the past two years, Philippe Peverelli, who has led the brand since 2010, said.

The label may