Rolex offshoot Tudor wakes up to challenge mid-priced rivals
Zurich
ROLEX'S younger sibling is coming of age. Tudor, a sportier brand that Rolex founder Hans Wilsdorf trademarked in 1926, plans to enter Japan after returning to the UK and the US in the past two years, Philippe Peverelli, who has led the brand since 2010, said.
The label may pose a threat to the makers of Longines, TAG Heuer and Baume & Mercier as it sheds decades of dormancy and benefits from the support of the foundation that owns Rolex, Switzerland's top-selling watch brand. Priced at about US$2,000 to US$5,000, Tudor is a gateway to a generation of consumers that might not purchase a Rolex, which starts at about 4,600 Swiss francs (US$4,800 or S$6,580).
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
HCA beats first-quarter profit estimates on higher patient admissions
US FDA approves Pfizer’s gene therapy for rare bleeding disorder
EU toughens rules on Chinese fashion retailer Shein
Best World under fire from shareholders at AGM over dividends, director salaries
‘Extreme’ climate blamed for world’s worst wine harvest in 62 years
Sheng Siong Q1 net profit up 9.3% on higher revenue