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Saudi initiative to incubate economic alternatives

A Saudi man trying products from the Yatooq Arabic coffee company during a chocolate and coffee exhibition in Riyadh in December last year. Yatooq is one success story from the business incubation programme.


LATEEFA al-Waalan just wanted to make Arabic coffee simple: no more labourious mixing of ingredients and careful attention to boiling.

Supported by a Saudi programme to foster, or "incubate", technology-based businesses with high growth potential, she developed a machine to