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Scoping out the retail landscape of the future

Online and offline retailers at a congress on the industry agree that some form of a mix of the physical shop and its digital cousin will prevail

SCREENS, NOT STOCKS: Zalora's stockless pop-up store, which opened at Ion Orchard last November. Customers used the free Wifi and Samsung Galaxy devices on site to browse their selections or scan barcodes at the self-serve checkouts. Orders were delivered to their homes.


GONE are the days when online retail is viewed as a disruptive trespass on a landscape dominated by large brick-and-mortar retailers.

The physical and digital twain can - and should - meet in a happy "phygital" medium, retail players now seem to agree. However, the forms