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Seoul seen as Asia's new fashion showcase

What's popular in S Korea sweeps across Asia due to the Hallyu or Korean Wave

Published Mon, Sep 7, 2015 · 09:50 PM

Seoul

MOVE over Hong Kong, Tokyo and Singapore. Seoul is emerging as Asia's new fashion showcase, with the world's top luxury firms seeking to cash in on the regional trend-setting popularity of South Korean pop culture.

Fast-growing Asia is a key market driving the global luxury industry, with purchases by Chinese consumers accounting for one third of global sales, according to market researcher Bain & Company.

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