Singapore, Japan firms launch JV to tap Asean's ad market

Singapore

ADPLANET Daiko, a joint venture (JV) between Singapore's Adplanet Group and Japan's Daiko Advertising, has been launched to incorporate a regional agency network in the Asean market.

Daiko, Japan's fourth-largest advertising agency, has identified the Asean region as the market in which it hopes to establish a strong presence.

This has been driven by the firm's clients in Japan, who have articulated their desire for Daiko to represent them in the Asean market.

Meanwhile, Adplanet, Singapore's largest local independent agency, is looking to expand beyond local shores in a "strategic thrust to establish a regional footprint and build a formidable Made-in-Si…