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Singapore Prestige Brand Award 2017 launched

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The Singapore Prestige Brand Award (SPBA) 2017 was officially launched on Tuesday, complete with a newly broadened judging criteria that considers local firms' innovation and use of technology in branding.

Singapore

THE Singapore Prestige Brand Award (SPBA) 2017 was officially launched on Tuesday, complete with a newly broadened judging criteria that considers local firms' innovation and use of technology in branding.

Now into its 16th year, the SPBA honours homegrown brands that

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