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Singapore Prestige Brand Award 2017 launched

Claudia Chong

Claudia Chong

Published Tue, Apr 4, 2017 · 09:50 PM
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Singapore

THE Singapore Prestige Brand Award (SPBA) 2017 was officially launched on Tuesday, complete with a newly broadened judging criteria that considers local firms' innovation and use of technology in branding.

Now into its 16th year, the SPBA honours homegrown brands that have compelling brand messages and strategies. The Association of Small and Medium Enterprises (ASME) and Lianhe Zaobao are co-organisers of the awards.

KEYWORDS IN THIS ARTICLE

Singapore SMEs

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