Snail slime boosts US cosmetics trade after taking Korea by storm

Washington

SNAIL slime. On your face. All for the sake of beauty. And, hopefully, a handsome profit for US retailers looking to push it along with other K-beauty trends into the mainstream - if people can get over the "ick" factor.

South Korean consumers are on a constant hunt for innovative products and unusual natural ingredients. Now, the decade-old craze is making its way to everyday consumers in the United States, as K-beauty products jump from niche websites and slide onto the shelves at Target, CVS and Ulta Beauty stores. The retailers earlier this year announced expansions of the merchandise.