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Snapchat is playing it cool with brands and stars

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Musician Jay Sean (above) does not know how many people follow him on Snapchat.

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The firm has rolled out "official stories", a feature that identifies videos and pictures posted by known public figures such as First Lady Michelle Obama (above) and actress Jessica Alba.

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The firm has rolled out "official stories", a feature that identifies videos and pictures posted by known public figures such as First Lady Michelle Obama and actress Jessica Alba (above).

San Francisco

THE musician Jay Sean has visited the headquarters of YouTube, Facebook and Twitter. Instagram has reached out to tutor him on the best time to post photos for maximum impact. But there is one social media service Sean has not heard from, even though he frequently uses the

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