SPH announces tie-up with world's largest content discovery platform Outbrain

[SINGAPORE] Singapore Press Holdings (SPH) has signed a multi-year strategic partnership with the world's largest content discovery platform Outbrain, it announced on Monday.

The agreement will allow SPH and its range of digital publications - including The Straits Times, The Business Times, The New Paper, AsiaOne, Stomp and Lollipop - to use the Outbrain Engage platform to fine-tune and enhance its content for readers using tools like predictive analytics and algorithmically generated content recommendations.

For full story, read HERE.