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SPH announces tie-up with world's largest content discovery platform Outbrain
[SINGAPORE] Singapore Press Holdings (SPH) has signed a multi-year strategic partnership with the world's largest content discovery platform Outbrain, it announced on Monday.
The agreement will allow SPH and its range of digital publications - including The Straits Times, The Business Times, The New Paper, AsiaOne, Stomp and Lollipop - to use the Outbrain Engage platform to fine-tune and enhance its content for readers using tools like predictive analytics and algorithmically generated content recommendations.
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