S'pore retailers hitch ride on Black Friday bandwagon in search of sales bump
For some, sales promotions on online and offline shopping will continue over the weekend
Singapore
The annual American shopping extravaganza, which traditionally takes place the day after Thanksgiving, has been gaining traction in Singapore in recent years. And for some retailers, the sale will continue over the weekend, with shopping taking place both online and offline.
"Our first Black Friday saw sales double over a regular Friday, and sales have been steadily growing since," said country chief of Courts Singapore, Stan Kim. Courts has been offering Black Friday sales since 2013. "We saw a double-digit percentage improvement in last year's Black Friday online sales compared to 2014 - and this excludes sales we did in our physical stores. Both our online and offline sales see an uplift on Black Friday," he added.
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