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Startup watch geeks take on old giants

For startups that make it over the hump, rewards can be considerable

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CHANGING TIMES: From top, and left to right: watches by Instrmnt, Throne, Detroit Watch Company, Vortic, Yes Man and Wingman.

New York

FOR budding entrepreneurs, the watch industry would seem a strange place to start.

It is the definition of a mature industry, built on centuries-old technology such as balance springs and pinions, and it is dominated by centuries-old brands. (Blancpain, for example, dates