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Taco Bell bets on China, goes easy on the grease

Instead of the fast-food chain's US approach - quick, cheap, often unabashedly junky - it is tailoring the menu to local tastes
Monday, February 13, 2017 - 05:50

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Customers having lunch at China's newest Taco Bell restaurant, which opened in Shanghai in January. Taco Bell first came to China in 2003 but pulled out five years later.

Shanghai

UNTIL he was appointed manager of a Taco Bell restaurant in China, Will Cao had never seen a taco before. When confronted with its hard, U-shaped shell in Los Angeles last June, he wondered: How do you eat it?

"Everything was spilling all over the place," said Mr Cao, a 31

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