The Business Times
The Business Times
Subscribe
Share on FacebookShare on TwitterView more
The Business Times
Create a free account with Business Times for seamless access across SPH Media products.
REGISTER
LOGIN

Companies & Markets

SUBSCRIBERS

Tapping the appeal of sports to grow brand awareness

Singapore has robust infrastructure and healthy appetite for sports events, says MP & Silva's Wu Swee Sin

Lee U-Wen

Lee U-Wen

Published Sun, May 7, 2017 · 09:50 PM
Share this article.

Singapore

THE sporting calendar in Singapore is chock-full of world-class events from now until the end of the year.

Two-time Fifa World Cup champion Argentina is bringing its football stars to the Lion City for a friendly match next month, while the Ultimate Fighting Championship and the WWE are set to hold high-profile shows in June as well.

KEYWORDS IN THIS ARTICLE

Sports

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Consumer & Healthcare

newspaper iconPurchase this articleshopping cart icon

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here