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Target cuts free-shipping eligibility to US$25 for online orders

Published Mon, Feb 23, 2015 · 02:47 PM

    [NEW YORK] Target Corp cut its eligibility for free-shipping of online orders by half to US$25 as the company focuses more on its online division to better compete against Amazon.com Inc and traditional rival Wal-Mart Stores Inc.

    Target's online and mobile offerings include target.com and Cartwheel, a digital coupon app.

    The company said the cut follows an enthusiastic response to its free-shipping offer during the holiday shopping season.

    REUTERS

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