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Tesco puts pressure on rivals with price cuts, improved customer service

Tuesday, January 20, 2015 - 05:50

Tesco followed pre-Christmas price cuts on staples like vegetables with January reductions averaging 25% on 380 branded products.


FOUR months into the job, Tesco boss Dave Lewis has wasted no time imposing a range of price cuts and customer service improvements designed to regain the initiative in a tough market. There are already signs that customers are noticing.

Despite the series of shocks Tesco

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