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The Thai rocker-turned-drinks mogul energising English football

Aed Carabao's firm has ploughed cash into the game, hoping for a fast-track to global brand recognition

Published Tue, Feb 20, 2018 · 09:50 PM
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Bangkok

THIS Sunday in London, an ageing Thai rock star with hooped earrings, signature bandana and a wispy moustache will be at the home of English football to present the Carabao Cup to either Arsenal or Manchester City.

His prominence will baffle many football fans, not to mention some of the players celebrating the first silverware of the season at London's Wembley Stadium.

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