You are here

Three European Coca-Cola bottlers to merge

MOVING IN SYNC: Combining the bottlers will remove duplicate functions and free up cash to be reinvested in marketing and sales.


THREE European bottlers of Coca-Cola drinks have agreed to merge in what will be one of the continent's largest consumer products deals ever, as they hope greater scale and cost cutting will revitalise sluggish soft-drink sales.

Coca-Cola Enterprises (CCE) said on Thursday