You are here

Three European Coca-Cola bottlers to merge

BT_20150808_KVCOKE8W0QO_1815272.jpg
MOVING IN SYNC: Combining the bottlers will remove duplicate functions and free up cash to be reinvested in marketing and sales.

London

THREE European bottlers of Coca-Cola drinks have agreed to merge in what will be one of the continent's largest consumer products deals ever, as they hope greater scale and cost cutting will revitalise sluggish soft-drink sales.

Coca-Cola Enterprises (CCE) said on Thursday

sentifi.com

Market voices on:

grab

Receive $80 Grab vouchers valid for use on all Grab services except GrabHitch and GrabShuttle when you subscribe to BT All-Digital at only $0.99*/month.

Find out more at btsub.sg/promo

Powered by GET.comGetCom