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Tiger, tiger burning bright

Tiger Balm may be an old brand but it embraces innovation as the way forward to the next 90 years
Wednesday, August 31, 2016 - 05:50

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Tiger Balm no longer just means that ointment that 'works where it hurts'. Haw Par Corporation executive director AK Han says that it has become a brand associated with products ranging from mosquito repellent patches to muscle relief gels.

Singapore

THE heritage brand Tiger balm has 90 years of history behind it in Singapore, and is a household name familiar to old and young alike.

But the brand knows it has to move on. It has shed its "old" and "traditional" reputation, embraced innovation and development, believing

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