To get Lego's 'Frozen' set for X'mas in US, try Santa's homeland

London

CHILDREN in the US who ask Santa for a Frozen Lego set won't find it under the tree this year - unless their parents travel to Santa Claus's homeland to make them happy.

Lego A/S, Europe's biggest toymaker, will add a product based on Walt Disney Co's animated hit film to its Disney Princess line in the US in January. The toy will go on sale in the Nordic and Baltic regions, as well as select other northern European markets between Dec 13 and Dec 19, said Vicki Stoltz, a Lego brand manager.

The post-Christmas release date means that Lego is missing out on offering a Frozen product in the US at a time when items related to the movie are ranked as most desired by American girls. Lego, which generates about half its revenue at the holidays, tops the list of items wanted by boys in the world's biggest economy, the National Retail Federation said last week.…