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Tommy Hilfiger looks to technology as it combats Macy's decline

Thursday, March 2, 2017 - 05:50

BT_20170302_KYHILFIGER2C_2769341.jpg
Singer Lady Gaga (above, front row) at the 2017 Tommy Hilfiger Runway Show in Venice Beach, California, where the company introduced the newest collection to shoppers. The show was Tommy Hilfiger's first to debut a collection outside New York in 20 years.

BT_20170302_KYHILFIGER2C_2769341.jpg
Singer Lady Gaga at the 2017 Tommy Hilfiger Runway Show in Venice Beach, California, where the company introduced the newest collection to shoppers. The show was Tommy Hilfiger's first to debut a collection outside New York in 20 years.

BT_20170302_KYHILFIGER2C_2769341.jpg
Singer Lady Gaga at the 2017 Tommy Hilfiger Runway Show in Venice Beach, California, where the company introduced the newest collection to shoppers. The show was Tommy Hilfiger's first to debut a collection outside New York in 20 years.

BT_20170302_KYHILFIGER2C_2769341.jpg
Singer Lady Gaga at the 2017 Tommy Hilfiger Runway Show in Venice Beach, California, where the company introduced the newest collection to shoppers. The show was Tommy Hilfiger's first to debut a collection outside New York in 20 years.

New York

PVH Corp's Tommy Hilfiger division is looking to technology to bring buzz to a three-decade-old brand that's been walloped by the department-store industry's decline.

Though Tommy Hilfiger's same-store sales plunged 11 per cent in North America during the most recently

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